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The website had the following in the site, "Always start with the right ingredients." I analyzed that the web site stated " Start with a fourth generation pastry chef, trained in the finest hotels in Switzerland." They also stated " Add a team of professionals, who seamlessly blend commitment and quality with dedicated customer service. Combine all of that with a varied and appetizing product line, and you have Gizella Pastry. Whether you need cheesecakes, cakes, tortes, mousse cakes, dessert squares or ideas for your next successful product starting with Gizella is a recipe for success." The meta header had Start with a fourth generation pastry chef as the first search term. This keyword was followed by trained in the finest hotels in Switzerland. Add a team of professionals, who seamlessly blend commitment and quality with dedicated customer service. a producer of quality desserts; primarily cakes and cheesecakes.food service, and retail bakery which isn't as urgent as Start with a fourth generation pastry chef.